You know you're getting older when technology starts to pass you by. As someone working in the technology PR industry this is a bit of a worry. I was quite happy with the concept of blogs: online musings that can be incredibly compelling, or downright dull. As with everything in life, it just depends on your point of view.
Now, however, we're into the scary world of web 2.0, Flickr, Facebook, Youtube - and I'm showing my naivete by describing them as scary. I've probably been in-house for too long. In an agency, you're necessarily exposed to the bleeding edge of technology, as those with the newest ideas are generally the most in need of publicity for them. However, in the somewhat more cosy in-house world - in a printer/MFP company to boot - things move a little more slowly, and I've found myself slipping further behind.
So, a toe in the water... my own blog.
But what on earth to write about? Work? Home? Family? Cats?
And how to write it? Do I want others to read this, in which case I need to generate some compelling content, or should it be a personal journal, written simply for my own edification?
To the last question I think the answer is clear. You don't post your thoughts to an international community unless you're expecting at least some folk out there to read them, even if it's only those generous chaps offering enhancements that I'm not really in need of...
So, I'm going to write about whatever takes my fancy, which could be anything from PR, to kayaking, to pregnancy, to football, and see what happens. I'm most interested to see whether any real life acquaintances will happen across this blog without me telling them about it. If you do, leave a comment.
Wednesday, 13 June 2007
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